A unique electric Maserati marks a long-standing partnership with a legendary winery

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Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House.

This is the one-off Maserati GranCabrio Folgore Tignanello Edition, a celebration of Maserati’s bespoke Fuoriserie programme and the company’s long association with the Marchesi Antinori winery, and Tignanello, its flagship Sangiovese wine. The car marks the 50th anniversary of the wine in 2021, and the arrival of this vintage to market in 2024.

The exterior colour has also been mixed with a metallic element that adds a subtle shimmer. ‘When you approach the car, there is a red wine element that shines through in bright sunlight,’ the designer says.The interior of the GranCabrio draws distinct parallels with the aesthetics and culture of Marchesi Antinori.

The trim is dark briar wood with laser-etched patterns and text from the bottle label, while the headrests are adorned with an embroidered symbol that blends the Maserati Trident with the stylised sun symbol of Tignanello, which is also repeated on the centre console.

 

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