The true cost of a car or truck is much more than just the price you pay to buy it. It’s the cost of fuel or electricity and insurance, as well as maintenance and repairs, and the price of its depreciation. All of these vary with every vehicle. The research firm Vincentric, LLC looks at all these anticipated costs for the automotive industry, and every year announces the new vehicles it considers to have the best projected value in Canada, taken over the next five years.
Tesla also was declared Best Luxury SUV Brand in both Canada and the U.S., while Ram took the Canadian title for Best Truck Brand and Ford took the U.S. truck title. Why is Tesla considered a luxury brand? “They started as luxury and we’ve kept them there, but it’s been raised as an issue here, whether we should move them back as a brand,” says Wurster. “We haven’t done that yet, but we may.”
“Governments want EVs, and the car companies have been following the government lead, but at some point, for this to work, consumers have to want them,” says Wurster. “For that, the prices need to come down, but that’s what this data shows us is happening.”
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