VEA ASX: Viva Energy fires up convenience roll-out after locking away takeover of OTR Group

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The completion of the $1.2 billion takeover kicks off the nationwide expansion of the On the Run brand, which will replace Coles Express at Viva’s fuel stations.

Already a subscriber?Viva Energy is set to embark on a $250 million-plus revamp of its network of convenience stories and fuel stations to adapt them to the transitioning demands of its customers after wrapping up its $1.215 billion takeover of South Australia’s OTR Group.not only immediately provided Viva with 226 additional convenience stores but also offered the opportunity to take an extremely successful proven offer in South Australia and roll it out nationwide.

Over the next five years, Viva will overhaul its existing network of Coles Express stores, refreshing and rebranding them under the “On the Run” name and with a stronger focus on food to suit the changing demands of customers and the gradual shift towards electric vehicles. “The collective investment between us and our landlords is quite significant beyond the transaction completed on today and demonstrates the confidence we have in the strategy we are pursuing.”OTR’s network includes 94 quick service restaurants including Subway, Guzman y Gomez, Krispy Kreme and Oporto, as well as shops such as Smokemart.

 

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