Japan's Nissan promises aggressive electrification push to cut costs, boost global sales

TOKYO — Nissan will expand its electric vehicle lineup, develop more powerful batteries and cut production costs, while speeding up the whole process, in what the Japanese automaker’s chief called “The Arc” pathway to higher sales by 2030.

To slash costs, Nissan says it will start working with suppliers from the development stage, upgrade production methods to incorporate robotics and artificial intelligence, and have models sharing components — not just platforms but also parts. It also promised innovation in autonomous vehicles to make driving safer.

Such tie-ups between rivals are relatively unusual but are needed to keep up with surging demand for more sustainable transport as concerns grow over carbon emissions and sustainability, analysts say.Nissan, Japan’s No. 2 automaker, was an early EV adapter, coming out with the Leaf EV in late 2010. In recent years, Japanese automakers have fallen behind Tesla of the U.S. and Chinese manufacturers like BYD.

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