In 350 BCE, Aristotle said, “An emotional speaker always makes their audience feel with them, even when there is nothing in their arguments, which is why many speakers try to overwhelm their audience by mere noise.” Ah, it is as if the ancient Greek philosopher could predict the embedded turmoil in the 2024 US presidential race. Attacking electric vehicles is part-and-parcel of this year’s noisy, emotional language on the campaign trail.
Clearly, it’s time that we engage in some critical reflection on how politicians draw upon different dark linguistic tools to gain political goals and objectives. Trump likes to use the rhetorical strategy of “ad baculum,” which Oxford University Pressas an appeal to force. It is a fallacy that is committed when an arguer threatens use of force to make someone accept a conclusion — and it’s sometimes embraced when rational argumentation has failed.
Electric vehicles are one of Trump’s favorite targets, and the evocative language he has used to describe them is rife with the ugly symbolism of war and destruction. His not-so-lightly veiled threats of automotive manufacturers’ economic ruindespite supply chain disruptions, macro-economic and geopolitical uncertainty, and high commodity and energy prices.
If it is, indeed, autoworkers about whom Trump is worried, UAW president Shawn Fain isn’t moved.
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