BMW Thinks Its High-End EVs Are Immune To Electric Downturn

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Firm expects top-end BMW and Rolls Royce EVs to contribute to growth even when its luxury rivals are seeing electric sales slow

Plenty of automakers are freaking out right now about the slowdown in EV sales, but BMW isn’t one of them. While some rivals are delaying the introduction of new electric models and revising sales estimates downwards for existing ones, BMW thinks its high-end EVs will play a major role in helping the group make bank during 2024. BMW predicts that overall sales will climb slightly this year and expects its most expensive models, including its EVs, to do some of the heavy lifting.

BMW recently introduced electric versions of the 5-Series and 7-Series, badged i5 and i7, plus a new i2, and Rolls Royce's Spectre EV has sold out for almost two years. But the really important weapon in the BMW Group's arsenal is the Neue Klasse platform that hits the street in 2025 in a production version of the Vision Neue Klasse X SUV concept revealed this week.

 

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