Leeds United Supporters Trust issue strongly-worded statement over Red Bull deal

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Leeds United announced on Thursday morning Red Bull as their new front of shirt partner in a deal that will also see the global energy drink brand take a minority stake in the club.

Leeds United Supporters Trust have today issued a strongly-worded statement following the news that Red Bull have bought a minority stake in the club. It emerged yesterday that the global energy drink brand have agreed a "multi-year agreement" with the Championship club.

A Trust statement said: “Leeds United have announced that Red Bull has taken a minority ownership stake in the club, as well as becoming our front-of-shirt sponsor. There was a mixed response from the fan base with some welcoming the financial investment, which of course is becoming more important to delivering on-field success, while others expressed their concerns strongly on what Red Bull’s future intentions could be, given their history with other sports clubs.

"We would be naïve as fans to assume there isn’t a larger, long-term plan for Red Bull’s initial foot in the door at Leeds United. The global energy drink brand owns RB Leipzig in Germany's Bundesliga, Austrian side Red Bull Salzburg, MLS side New York Red Bulls, as well as Red Bull Bragantino and RB Brasil in Brazil.

“While the club have been open and proactive in stating that no one from Red Bull will sit on the board and there will be no change to the name or logo, this is only a promise while the 49ers maintain complete control of the club.

 

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