I published a long article yesterday on Tesla’s drooping sales in the 1st quarter of 2024 — compared to the 4th quarter of 2023 and even the 1st quarter of 2023. Some readers asked for broader context. Well, two of the automakers most similar to Tesla in class and vehicle price are Audi and BMW, and they just reported that their full electric vehicle sales grew 29% and 63%, respectively, year over year . So, in this case, the broader context is that the competition is doing well.
Audi has several models and model variants to choose from: the e-tron GT , the Q4 e-tron , the Q4 Sportback e-tron , Q8 e-tron , and the Q8 Sportback e-tron . Model by model, Audi EV sales are up. You can see more details on these models’ sales in the following quarterly sales chart from Audi:, Audi sales were down overall — by 16% year over year in the 1st quarter. Also, Audi EV sales were down quarter over quarter — from 7,411 in the 4th quarter of 2023 to 5,714 in the 1st quarter of 2024.
Considering BMW sales are up slightly overall, that’s a good sign for BMW’s EV sales growing overall in volume terms. The iX, the only EV model BMW presents, was up 25.3% from Q1 2023 to Q1 2024 — from 2,351 sales to 2,945 sales. So, BMW is looking good in 2024 and Audi is a mixed bag, with EV sales up but overall sales down. We’ll see what comes of the remainder of 2024.CleanTechnica
as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
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