California-based electric vehicle startup Fisker slashed the prices of some of its vehicles as it fights to avoid bankruptcy after a potential deal with another automaker fell through. The manufacturer's suggested retail price for the 2023 Ocean electric SUV lineup in the U.S., which is equipped with Fisker’s 2024 Ocean OS software version 2.0, fell by tens of thousands of dollars. Fisker lowered the MSRP for the 2023 Ocean Extreme trim from $61,499 to $37,499, the company said Wednesday.
"It's sad to see any company go bankrupt, but we expect to see more of them in the EV space," Thomas Hayes, chairman at hedge fund Great Hill Capital, told FOX Business. "At the end of the day, it is unclear whether people actually want EVs, or they simply want Teslas." Hayes said there is a difference because one is a commodity and one – Tesla – is a brand, lifestyle and ideology.