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China's latest EV is a 'connected' car from smart appliance maker Xiaomi

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Xiaomi, a well-known maker of smart consumer electronics in China, is joining the country’s booming but crowded market for electric cars. The tech company will start taking orders for its SU7, a sporty four-door sedan, following a launch event on Thursday. Analysts think it will be priced in the 300,000 yuan ($40,000) range.

Visitors to the Xiaomi Automobile flagship store look at the Xiaomi SU7 electric car on display in Beijing, Tuesday, March 26, 2024. Xiaomi, a well-known smart consumer electronics brand in China, is joining the country’s booming but crowded market for electric cars. A man peeks at the interior of the Xiaomi SU7 electric car on display in Beijing, Tuesday, March 26, 2024.

“I believe that one day, Xiaomi EVs will be a familiar sight on roads around the world,” he was quoted as saying in a company news release. Tu Le, the founder of the Sino Auto Insights consultancy, said that Xiaomi is trying to close the loop by adding transportation to a product mix already integrated into its customers’ personal and professional lives.

 

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