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Volkswagen's Cupra Brand Is Coming To The U.S. With Two EVs: CEO

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By the end of the decade, the Volkswagen Group will plan an even bigger electric U.S. expansion with SEAT's Cupra brand.

If you're an American who's traveled to Europe or Latin America, you might have noticed cars from Volkswagen's SEAT brand. Once an independent Spain-based automaker, SEAT spent years making more stylish, sometimes more competitively priced versions of Volkswagen's cars, which made it a hit many parts of the world. So much so that SEAT spun off one of its most popular models, Cupra, into a standalone, sporty, EV-focused brand in 2018.

The cars will be built at Volkswagen's North American factories, including Mexico, which should qualify them for EV tax credits. He added that Cupra will launch in key states, and it seems focused on the two coasts and the Sun Belt. And as for sales, Cupra may be up to something interesting here. 'This will be done through a new distribution model,' he said, but didn't elaborate further.

 

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