The women and doctors behind supplement brand Sisterly want you healthier, energised, with really great hair. They created a one-a-day you’ll actually stick with. Maria Neuman tried it … Business strategists say the key to creating a successful product is to make something that is already missing from your own life.
Just look the most profitable launches on the entrepreneur pitch-session show,, and the bestsellers are often seemingly mundane but necessary items like a portable office whiteboard (true story), gadgets and snacks. When longtime friends Aoife Matthews, Jennifer O’Connell and Louise O’Riordan were on a Zoom call during Covid lockdown, each logging on from their respective homes in Madrid, Dublin and Los Angeles, the chat invariably turned to health. “I think it was a timing thing really,” says Jenny, who was a senior counsel at the time. “We all felt exhausted, and trying to figure out the different types of supplements we should all be taking to stay well and energised proved really challengin