Industrial Design Students Pitch Future Innovations for Porsche

In a boardroom overlooking millions of dollars of new and collectible cars at the expansive Porsche Centre Vaughan, just north of Toronto, a class of industrial design students from Humber College pitched dealership executives on a future for Porsche that goes way beyond cars.

“There are cities in Europe starting to ban cars from city centres,” Yap said. “And for a brand like Porsche … how do you expand into a space where you may no longer be able to sell cars? Or, even if you continue to sell cars, may need or want other transportation devices on top of that.” Porsche Centre general manager Jimmy Vervitas and general sales manager David Chichelnik weighed in on each concept, asking about prices and how each product would fit within Porsche’s tightly defined brand.Student Ajanthan Anantharan, who proposed electric roller skates as a possible product line extension, is aiming to break into the world of professional car design.

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