Ford Settles It: Electric Vehicle Gloom & Doom Was Premature

When the Ford Motor Company announced a cutback in its electric vehicle plans last year, it added another drop of misery to the pall of anxiety settling over the zero emission mobility industry. Well, that was then. As the EV sales data for 2024 comes rolling in, Ford is among the automakers clapping back at the EV doubters. The company has adopted a cautionary approach that seems aimed at managing expectations for the near term.

The US Postal Service is among those getting the message. USPS featured the E-Transit front and center in a publicity event earlier this year, aimed at highlighting its revamped plans for mailFord’s latest electrification plan indicates that the company is not depending on a torrent of prospective electric vehicle buyers to all of a sudden descend on its dealers.

The plans include a full makeover of Ford’s Oakville Assembly Plant in Ontario, from ICE to electric. The plant will turn out three-row EVs in 2027. Initial plans called for production to start in 2025, but Ford explains that the two-year rescheduling will take advantage of “emerging battery technology.

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