A drink at the centre of a youth craze that once saw queues line up outside supermarkets is now allegedly being sold in bargain bins for just 31 pence.Aimed primarily at boys aged nine to 12, bottles were sold online for as much as £20 by unscrupulous sellers at the peak of the brand's popularity.
Prime drinks were launched by Youtube stars KSI and US influencer Logan Paul to huge fanfare in 2022 'I've never tried Prime but bought eight bottles for an Easter party this weekend so plan to try it then.Her friend Arran Wilson added: 'Supply and demand, every eight to ten-year-old in the country wanted it, now they've had it. The end.'Another stated: 'That's why people shouldn't listen or follow so called influencers.'
Milton Primary School in Newport, Gwent, claimed the child had to have their stomach pumped as it issued a warning letter to parents. Prime was created by YouTube stars KSI and Logan Paul, who have a combined social media following of 140 million When Aldi started selling Prime last December, limiting bottles to one per person, customers queued at dawn and were pictured jumping over shelves in the frenzy to get their hands on it.
Who are Logan Paul and KSI? Logan Paul is a YouTuber, actor and social media personality who first found fame on the former video-sharing platform Vine before becoming one of the most viewed personalities on YouTube.
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