PHILADELPHIA, PA ‐ May 29, 2024: US President Joe Biden delivers remarks during a campaign event at Girard College in Philadelphia, Pa on Wednesday May 29, 2024. In 2020, hundreds of top TikTok content creators banded together in service of a single goal: get Joe Biden elected. They posted videos, hosted online events and spent hours educating followers to help Biden defeat Donald Trump.
Lately, however, the influencer strategy seems to have shifted, both at the White House and within the Biden campaign, influencers say.Summary is AI-generated, newsroom-reviewed.“I have noticed that there have been a lot more events with creators, but the creators that are getting invited are the creators who are very pro Biden and just parroting talking points or sharing photo ops of them smiling with the President.
A White House spokesperson said administration officials “continue to have substantive meetings and discussions with creators who hold a variety of viewpoints – including those who disagree with us on important issues.”“This White House has taken historic steps to engage digital creators, and works hard to meet Americans where they are,” the spokesperson said.
Village Marketing founder Vickie Segar said many creators are hesitant to post about politics given the contentious online climate and decisions by various platforms to downgrade political content. Back then, Joshi said, she appreciated Biden’s climate policies and how he said he planned to mitigate the effects of the pandemic. Today, Joshi said, Biden is permitting record-breaking oil and gas extraction on public lands while “doubling down on the fossil fuel economy.”