Proton chief designer Azlan Othman deliver his presentation during the launch of the new Proton EV Brand and Logo at the Proton Centre of Excellence Centre in Subang Jaya today. — Picture by Yusof Mat IsaSUBANG JAYA, June 12 — Malaysian first carmaker Perusahaan Otomobil Nasional Sdn Bhd today unveiled that “e.MAS” will be its sub-brand for electric vehicles .
“The e symbolises electric and MAS is an abbreviation of Malaysia, the country we love. Therefore, e.MAS is a symbol of Malaysia’s leadership towards providing electric mobility,” he said during its launch event at the Proton Centre of Excellence Complex here.“It carries the heritage, the pride, and continues to be symbolised in the tiger image. It evolved from the main brand logo featuring a flattering and clearer tiger image.