Despite reasons for Ford's latest EV sales surge, there's a lot going right at the automaker

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Lower pricing due to softening demand helped April electric vehicle sales at Ford more than double.

Lower pricing due to softening demand helped April electric vehicle sales at Ford more than double, even as the automaker was shifting resources away from the money-losing unit. Despite the reasons behind the pricing, Freedom Capital Markets auto analyst Michael Ward said Ford's nearly 130% jump in battery electric vehicle sales last month should be viewed as a positive.

Ford Mustang Mach-E and F-150 Lightning on display at the New York International Auto Show on March 28, 2024.

 

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