Infinite Machine’s P1 electric scooter is launched by the American start-up with grand plans for the future of mobility. Founded by Joseph and Eddie Cohen, and with a team that includes a former product designer at Google and Microsoft, Infinite Machine parlays the brothers’ experience in start-up culture and product design to create a bold new iteration of the classic urban scooter.
Wallpaper*: You've leaned into the hard-edged, cyberpunk aesthetic. Aside from the looks, are there any practical benefits to the shape in terms of production and use?There are a few principles that guided the design of P1: we wanted something that looked great, something that stood up to the elements of a city like New York, and something that we could rapidly prototype and eventually mass-manufacture. Planar anodized aluminium panels and a powder-coated steel chassis gave us all three. .
Vehicles have long been objects of desire and self-expression. This has been mostly true in the car market, and we want to bring that sensibility to non-car vehicles.W*: After the launch edition, what sort of numbers are you hoping to produce and sell? Is there a big scooter culture in the US?After our initial batch of 1,000 units, we hope to be selling hundreds of thousands if not millions of vehicles a year. We are starting with the US and will expand globally with time.