Stella Li of Chinese car maker BYD: ‘We don’t want to engage in a price war’

Stella Li, president of BYD Europe: 'You can see it in the Chinese market: 80 per cent of people who buy our plug-in hybrids then replace those cars with electric. Once the user figures out how to charge, and once the infrastructure gets built up in the next three to five years, you will see this.'Li’s dismissiveness is more than likely performative. Surely no major car company executive is unaware of what their competitors’ sales might be.

For BYD, it probably won’t matter much if the EU does start to impose higher tariffs as the company is already building a factory in Hungary, and expects the first European-market BYDs to be built there in 2025’s administration is mulling action against Chinese brands over security concerns because the cars “collect large amounts of sensitive data on their drivers and passengers”.

Where? That is undecided, although Li did flatly deny that BYD has been one of the brands rumoured to be in talks to buy underutilised Fiat factories in Italy. Which makes it all the more surprising, then, that BYD is going to start selling plug-in hybrids in the Irish market. The Seal-U is a high-rise SUV version of the popular and award-winning Seal saloon. This will go on sale in the autumn here, and it will come with BYD’s DM-I, which uses a 1.5-litre petrol engine backed up by an 18kWh battery that gives the Seal-U a claimed electric-only range of well over 100km.

The BYD Seagull, which has a starting price in China equivalent to €10,000 but will need to be re-engineered for the European market. However, the Seagull that will eventually find its way to our shores will be a different car, re-engineered and remade to be suitable for Europe, and capable of passing the gruelling Euro NCAP crash test with at least reasonable scores, something that the current Seagull would be incapable of doing.

Fangchengbao might have a similar problem, but its model line-up looks far more Europe-friendly. The Bao 5 is a Toyota Land Cruiser competitor with rugged styling and a luxurious interior, and an off-road-focused version of the 1.5-litre plug-in hybrid system.

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