A well-crafted closing statement is the last opportunity to resonate with your audience by echoing your voice in their head, and offering a sense of completion, impression, and reflection. A powerful closing statement allows you the ability to leave a lasting impact on the audience. It is a test-proven method of reinforcing key messages, inspiring action, and creating a sense of fulfilment with their time utilised.
Often overlooked is the need to provide a closing call to action. It is important to inspire the audience to act through a compelling call-to-action in the closing statement. Your audience needs to hear a clearly articulated and desired next steps or changes to implement, consider, or work on if they want to achieve a desired result. You can also incorporate motivational or vivid imagery that evoke emotions and encourage engagement with the information they are confronted with.
Furthermore, create a sense of closure. Although a conclusion should provide closure, in many cases, it does not always do. Closure is significant in providing understanding when information may have been missed. Closure aligns your audience with your speech and allows it to end on a positive note. Signal closure at the end of your speech by using transitional phrases or a distinct change in tone.
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