Audi is quick to point out that it designed the new 2025 SQ6 e-tron from the inside out, focusing first on the luxury SUV's user interface and accommodations. It's a wise move in an age when new cars double as rolling computer terminals. Yet Audis have long featured snazzy and smartly arranged cabins, so this approach isn't exactly a game changer for the brand. Fortunately, the SQ6's interior is only one of several things it has going for it.
Arguably the highlights of the design are its lighting elements, including new high-definition OLED taillights that, together with the light signatures of the front daytime running lights, can be customized in eight patterns on top-rung Prestige trim levels. Sadly, the active high-beam function of the matrix LED headlights will not be activated in the U.S.
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