You may not think about the Nissan Ariya all that much, but maybe you should start. Clearly, buyers are starting to consider it more. Nissan is still in the middle of an attempted turnaround after struggling for years with an aging lineup of cars and the downstream effects of a huge corporate scandal. So it's not entirely surprising that Nissan's sales were down 3.1% overall in the second quarter of 2024, but one of its brightest spots was the growth of the electric Ariya.
This is largely speculation on my part, but it's possible that Nissan crossover buyers looked at the Murano and migrated to the Ariya instead on the back of whatever lease deals or discounts they could find. Those haven't been as aggressive as, say, Hyundai or Toyota, but they do exist. The Ariya may be worth a second look if you're EV-shopping.
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