Over the past decade of the Trudeau government, we have seen the rise in climate change communications for the general public, thought leaders, academics, governments of all levels, and industry. Some good. Some bad. Climate change communication is now more crucial than ever, and strongly encouraged by federal policymakers. Getting it right is essential, with high stakes and serious consequences if missed.
They want their suppliers and customers to buy in. In other words, they are selling. They need to sell their ideas to take action and get buy-in to deliver on their ambition. And selling means communicating ideas that describe a hoped-for future, not just issuing a careful, conservative, and easily achieved business forecast.
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