As a publishing house, RedPoint Media Group isn’t just on the hunt for new stories and journalistic integrity; it is also inspired to be an environmentally responsible business.
“Paper is the most highly recycled product in North America with a real market for the recycled product,” says Käthe Lemon, president and co-owner of RedPoint Media Group. Thanks to paper’s high recycling rate, it is diverted from Canadian landfills more than any other material. However, in an ongoing effort to improve social and environmental impacts, RedPoint Media Group went a step further.
“Planting trees seemed like a perfect place to start,” says Mairyn Chorney, community manager at TreeEra. Trees remove carbon dioxide from the air and store it while releasing oxygen, and over the course of their lifetime, can offset up to one ton of carbon dioxide. “We offer something for any type of sustainability goal,” says Chorney, adding that trees are natural climate-fighting forces.