Kia has demonstrated that it can create winning electric vehicles like the EV6 GT and three-row EV9. But it also believes it's about to be ahead of rivals in making affordable EVs—the next great frontier for the electric world. Now, with the upcoming EV3 subcompact crossover and the EV4 sedan, Kia expects to see significantly increased EV adoption, an executive said in a recent interview.
Its main rival in this endeavor isn’t another established automaker or even Tesla, which reportedly shifted focus away from the development of its $25,000 EV, but Chinese giants like BYD, Geely and Nio, whose offerings are priced very keenly while offering comparable quality to EVs from the established players. Chinese EVs have an almost insignificant presence in the US today, but many carmakers from China have plans to expand into the States like they’re already doing in parts of Europe.
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