Nissan, Honda explore partnership in electric vehicles

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TOKYO, March 16 — Japanese arch-rivals Nissan and Honda said yesterday they were exploring a strategic partnership in electric vehicles to face up to a “once-in-a-century”...

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“We are not competing only with the traditional car makers, but also with new players... with innovative products and new business models” as well as “overwhelming price competitiveness and amazing speed,” said Nissan CEO Makoto Uchida.“We cannot win the competition as long as we stick to conventional wisdom and traditional approach,” he told a joint news conference announcing a feasibility study of the partnership.

“Our study criteria will be whether the synergy of the technologies and knowledge that our companies have cultivated will enable us to become industry leaders by creating new value for the automotive industry,” he said.Hybrids that combine battery power and internal combustion engines have proved enduringly popular in Japan, accounting for 40 per cent of sales in 2022.

EVs accounted for as much as 20 per cent of new cars sold in China in 2022, and the strength of Chinese auto firms helped the country overtake Japan as the world’s biggest auto exporter last year. “Even though they were very fierce rivals historically, it makes more sense for Nissan to get together with a Japanese company like Honda, rather than having these cultural wars with an alliance partner like Renault” of France, he said.

 

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