Alberta’s so-called ‘energy war room’ shuts down

WATCH : The Canadian Energy Centre — also known as the Alberta energy 'war room' — spent $22M on a media campaign to defend the province's oil and gas industry. The move has come under fire as there are few details on how that money was spent and whether it achieved it goals.

“After careful consideration, we will be integrating the mandate of the CEC into Intergovernmental Relations . Resources such as CEC assets, intellectual property and researchers will now be supporting IGR in order to seamlessly continue this important work,” the email read.Story continues below advertisement

A publicly-funded agency founded by Alberta’s United Conservative government, the CEC was launched to fight what it calls misinformation about the province’s oil and gas industry.the CEC spent around $22 million on oil and gas ads in the April 1, 2021 to March 31, 2022 fiscal year, according to the centre’s 2023 annual report. The ad campaign was to take place in the U.S., Europe, the U.K. and Canada.However, documents from the U.S. Foreign Agent Registry revealed that Alberta spent $159,593.

They also include contracts signed between the Alberta government and DDB, a marketing and communication company with offices in Edmonton and Washington.The contract indicates Alberta spent $1.7 million out of a budget of $3.8 million to spread the message to Americans that the province’s industry is a well-regulated and safe supplier.“Danielle Smith could have been focused on building more schools, hiring more doctors, and making life more affordable for Albertans.

“Since 2019, the UCP have wasted over $66 million of taxpayer money on this failed war room … which could have been invested in more technology to reduce emissions, but instead the UCP funnelled these dollars directly into a partisan office and unmeasurable marketing stunts.”Alberta’s ‘war room’ spent $22M on oil and gas ads, revealed in annual reportRead

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