Gogoro Starts Operations in Colombia — But I’m Not Too Optimistic This Time

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Four months after announcing its arrival in Colombia, Gogoro is here. The Taiwanese scooter company — widely known for being the first one to crack battery exchange stations — is finally selling its scooters and opening use of its first four stations in the city of Bogota in alliance with local rapid-charging company Terpel Voltex .

Colombia is no exception. Looking at the 20 most sold models in the country so far this year, 18 out of 20 have under 155cc engines and all but one of them can be purchased for under $3,300, with some going as low as $1,300. Most e-motorcycle companies are sensible to this and offer prices in this range for their own vehicles.

The main issue here is that delivery workers usually go for very affordable ICE motorcycles , so paying over 3× that amount won’t be an easy sell. battery-exchange system throughout the country. If anything, that could make the difference and allow e-motorcycles to jumpstart growth.

 

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