It’s been five years since New York designer Sally LaPointe moved her brand’s headquarters to the SoHo corner of Howard and Crosby Streets.
Since then she’s returned to the runway and targeted the brand’s next phase of growth with theas head of vice president of marketing. She also expanded categories and has seen a rise in e-commerce traffic due to the uptick in celebrity dressing, with fanscollection, which LaPointe said she designed as a “love letter” to her “home turf” corner and all of the diverse, amazing people and energy she sees passing on the streets.
The result melded the brand’s signature bold evening glamor with a new approach to statement daywear stemming from wholesale and customer requests. Think stretchy but sultry jersey dressing ; double-faced satin mini kaftan dresses over pants, and a continued expansion in denim for myriad types of customers rather than “simple T-shirts and jeans.”
For instance, the stellar Beyoncé-loved denim trenchcoat with Mongolian accents now comes in a snake print; a lightweight leopard stretch sequin, or in a garment-dyed and mineral-washed tonal copper “PDF Denim.” Her outerwear was mixed with new bouclé sweaters; hot shorts , or a great new pair of cargo jeans with bulging pockets, as seen via the collection look book, also shot on her headquarters’ block and styled LaPointe.
To round out the assortment from day to night, LaPointe peppered in bold, confident partywear à la an easy sleek black jersey gown; sheer and “OG Lapointe” sequined high-shine dresses; embroidered head-to-toe electric blue looks, and slick catsuits topped with fully feathered minis. . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.