The EV revolution is over! We must run and tell the king!! So sayeth the anti-electric car nabobs over and over again. Tesla is slashing employees, and doing it in the most unkind way possible by simply deleting their security credentials overnight so when they arrive for work in the morning, they find they can no longer get in.
Despite repeatedly shooting itself in the foot with its electric car strategy — cars that were supposed to start at $35,000 being introduced with prices $20,000 higher, for instance —suggests GM appears to be on the brink of becoming the biggest driver of EV growth in the US. It has committed to electrifying some of its biggest brands, which are finally reaching production after years of delays.
Tesla’s calendar of new vehicle launches is essentially blank, apart from an aspirational Roadster 2.0 supercar and a vague hint by Elon Musk last month of “new vehicles, including more affordable models,” coming next year. It’s too soon to gauge long term demand for Tesla’s Cybertruck pickup, which is currently only offered as a $120,000 founders edition. In August, Tesla plans to unveil a self-driving “Cybercab” without a steering wheel.
US and worldwide EV sales are both expected to grow roughly 20% this year. That’s less than the blistering 46% expansion the US experienced in 2023, but that level of growth can’t be sustained for long. If the global market for EVs continued at this “slowdown” pace indefinitely, virtually all cars would be electric in a decade,I was in Fort Myers, Florida, today visiting the Edison/Ford museum.
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