How to be persuasive in writing and speaking, by Ruth Oji

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A Nigerian newspaper and Online version of the Vanguard, a daily publication in Nigeria covering Nigeria news, Niger delta, general national news, politics, business, energy, sports, entertainment, fashion,lifestyle human interest stories, etc

DO you find it challenging to be as persuasive in your delivery as much as you would love to? The power of rhetoric in harnessing persuasiveness in writing and speaking cannot be overemphasised. Rhetoric is an art of effective and persuasive communication in speaking and writing; its impressive effects and compositional techniques make for coordinated behaviour, influence, and impacted knowledge.

Repetition and parallelism give your communication flow and rhythm; maximise this by emphasising key points in a balance and structured way. When you repeat those phrases, they stick in your audience’s mind, making it more enjoyable to listen to or to read. Do this by identifying key concepts for emphasis. Then decide which phrases are to be repeated; craft sentences that mirror each of the points with balance; and rehearse to ensure that it shows naturalness.

As you know, rhetoric and rhetorical questions sound identical, so this connection should be visible in your speech or writing; when doing so, enable your audience to challenge their known assumptions, encourage their active participation, and deploy questions that enable them to reflect promptly. Although your audience may not always answer aloud, pose thought provoking questions that encourage introspection.

 

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