Tesla CEO Elon Musk leaves the Tesla Gigafactory for electric cars after a visit in Gruenheide near Berlin, Germany, on March 13, 2024. Elon Musk will ask Tesla shareholders to reinstate the compensation package that was rejected by a judge …
The proxy offers a glimpse into Tesla’s new advertising effort. It began last year after the electric vehicle giant’s shareholders urged CEO Elon Musk to start spending on advertising to boost sales. Tesla famously shunned ads in the past, maintaining that demand was high enough so it didn’t need them.
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