Tesla Master Plan, Part Deux — Far From Realization

Tesla’s “Secret Master Plan” was simple, super tough to achieve , and a marker in the history of the automotive industry. Tesla rolled from phase one to the next and eventually created a mass-market electric car that changed the world, the Tesla Model 3. Some are happy to label it an “affordable” electric car, and now starts well below the average new car price in the USA.

The second target, I guess, is debatable. What are all of the “major segments” in actuality? Musk sort of listed them, but he removed smaller cars from the equation, he didn’t mention vans, and he certainly didn’t indicate they’d create options in sub-segments . But he did write, “In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport.

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