Ford to delay production of new electric pickup and large SUV as US EV sales growth slows

📆 4/4/2024 1:45 PM
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With U.S. electric vehicle sales starting to slow, Ford Motor Co. says it will delay rolling out new electric pickup trucks and a new large electric SUV as it adds gas-electric hybrids to its model lineup.

FILE - The Ford F-150 Lightning displayed at the Philadelphia Auto Show, Friday, Jan. 27, 2023, in Philadelphia. With U.S. electric vehicle sales starting to slow, Ford Motor Co. says, Thursday, April 4, 2024, it will delay rolling out new electric pickup trucks and a new large electric SUV as it adds gas-electric hybrids to its model lineup. –

The retreat comes as U.S. electric vehicle sales growth slowed to 2.7% in the first quarter of the year, far below the 47% increase that fueled record sales and a 7.6% market share last year.Hybrid sales, however, grew 45% from January through March, while plug-in hybrids, which can go a short distance on battery power before a gas-electric system kicks in, grew 34% according to Motorintelligence.com.

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Ford Delays Production of All-Electric SUV, Shifts Focus to HybridsFord is postponing production of a new all-electric three-row SUV and instead prioritizing hybrid options across its North American lineup by 2030. The decision is driven by market conditions and challenges in building and selling EVs profitably.
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