WWE has its first-ever official energy drink. C4 Energy announced that its C4 Ultimate Energy has become the official energy drink partner of WWE, expanding the already long-running relationship between the two. Prior to this announcement, WWE partnered with C4 to release WWE-branded flavors of C4 energy drinks and pre-workout powder during WWE SummerSlam weekend.
"It's not just the taste. They have so many different flavors. When you think about all these other energy drink places, they have one or two bland flavors and then on top of that, when you have it, they got sugar, carbs, all this stuff that they truly believe will give you energy," Ford told ComicBook.com when asked about what drew him to C4."C4 composed not just a drink that doesn't have any sugar or carbs, but a drink that has multiple flavors.
Ford has been aligned with C4 since the energy drink brand first partnered with WWE back in 2021, joining wife and fellow WWE superstar Bianca Belair on the company's ambassador roster.
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