"We will be selling more EVs in this country than anyone else, including Tesla," Barra told Yahoo Finance Executive Editor Brian Sozzi in an exclusive interview at GM's technical campus in Michigan.over her 10 years at the helm of 100-year-old plus GM - by taking a different approach and applying a different vision than others before her.
I think a crisis is the time you really demonstrate to the entire team. You're going to live your values. 2024 is really a critical year.The leader of one of the largest automotive companies in the world, General Motors CEO Mary Barra has her work cut out for her. Over 100-year-old company, GM is facing a turning point in an industry racing into the future.
The worst thing you could do is stick with something when it's not working. And you find out there's a better way. And so we learn and we make changes.What did you see 10 years ago that drove you to this conclusion that GM needed to be all electric by 2035?Well, I think if you go back to EV1, I mean, GM was ahead of its time. And so we never stopped working on EVs and battery technologies. In 2010, we came out with the volt which was an extended range electric vehicle.
Again, sometimes we have different priorities. But how do we find the solution. Because we have to do what's right for the employees, but we have to also have to do what's right for the company. Because without the company, the employees aren't going to have the job.From her early days inspecting fenders at a Pontiac plant to becoming the first female leader of one of the big three automakers, Barra has already honed her leadership chops in a variety of ways both intended and not.
One thing that happens in a crisis is you learn you have an issue. But it happens depending on what it is over the next several days, several weeks, sometimes even several months of what really happened.Barra never really had a choice about being visible or vocal. One of her first tasks and leadership tests was navigating the company through one of the most high profile and damaging recalls to hit a major automaker.
You're always on call. I think is really important to get that break to get to just-- many times, I've woken up with a fresh perspective.A fresh leadership perspective that Barra hopes keeps a legacy automaker like GM competitive and successful in the uncertain years to come.2024 is really a critical year because this is a year of execution. And we need to demonstrate. And we're on track now. We had some challenges last year with building battery modules to put into the packs.
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