Schneider Electric Launches Pro-Retailer Channel Programme

Retailers need to move R200 000 worth of Schneider Electric products every year to qualify. The hope is that the Pro-Retailer Channel Programme will put more of Schneider Electric’s product on more shelves at more retailers. Most retailers deal with a distributor when purchasing products they intend to sell to consumers.

A distributor can have immense value for both retailer partners and brands alike and through various programmes, retailers can value-added benefits that enhance both their business and the consumer’s experience with a product. The trouble with this is that some programmes can be tough to enter for several reasons. So, Schneider Electric is trying something different with what it’s calling the Pro-Retailer Channel Programme. This programme is aimed at smaller hardware and electrical supply stores (known as indirect-partners) who haven’t been able to purchase the “full basket” of Schneider Electric’s products. “We noticed a large gap in the market in terms of our indirect partner

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