WASHINGTON/DETROIT - General Motors plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand on some of them, several people familiar with the plans said.
GM is mirroring the approach electric carmaker Tesla took by starting in the high end and then moving down the price ladder, he said. GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023, the sources said. Bringing back the Hummer name would take advantage of a still strongly recognised brand name, Fiorani said.
Fiorani expects the GM electric truck to sell at around US$90,000 or more, while the other vehicles will easily top US$100,000. As part of its plans around EVs, GM plans to open a battery plant near its closed Lordstown, Ohio, factory that sources have said would be a joint venture and is part of plans to invest another US$1.3 billion in non-GM plants in the United States over the next four years.
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