"Personally, I can tell you that the car is overwhelming. Driving it is more than what I asked for," said Klaus Zellmer, CEO of Porsche North America. "Now let's see what consumers say about it."Deliveries of Taycan's will start by the end of this year. One of the first things buyers will notice is the car's price. The Taycan Turbo starts at $150,900, while the more powerful Taycan Turbo S will enter the market at $185,000.
The German automaker says roughly half of those who placed a reservation for the Taycan already own a Porsche. The question many in the auto world are asking is whether the Taycan will threaten Tesla's dominance of the electric vehicle market, especially on the higher end where the Tesla's Model S has long been the most popular model.
Caldwell said she believes the design of the Taycan, along with Porsche's reputation for performance, will make it an attractive option for high-end buyers willing to pay more than $100,000. "They're a consumer base that wants to buy the latest and greatest," she said.Since 2015, almost 600,000 electric vehicles have been sold in the U.S. according Edmunds. Some 64% of those EV's have been Tesla models, with a good chunk of those being the lower priced Model 3.
Regardless of the price, Zellmer realizes Porsche is now in the race to win over EV buyers, which means comparisons with Tesla. Still, he believes the bigger challenge is making the Taycan feel and drive like a Porsche. "I think the biggest benchmark for us was actually taking a very electric vehicle and benchmarking it against our heritage and benchmarking against our existing model range that does really well in in certain situations such as the racetrack," he said.
That car will cannibalizes Porsche, I mean their gasoline models, it's so great than any other Porsches that Porsches owners will be fall in love with that car! Great handling, quick and fast! Excellent looking one! Price was never issue for Porsches costumers, it's obvious.
While being a huge fan of electric vehicles, the battery technology needed to make them practical is still a generation away. Cost, mile longevity, and environmental impact at changeout just a couple of gremlins in the technology.
Stop being biased just because oil companies paid you
Yes I’m sure Tesla buyers want to pay 80% more for a basic model
Thanks for the free Tesla adds. Keep them coming!
Does the Taycan offer any autonomous features? Or is it just electric?
Competition? That's $50K more and 0.2 slower in 0 to 60.
Nice car but overpriced!
Where would you invest the $50k left over from buying a Tesla model S instead of a Porsche Taycan
Did analysts ask how many cars they are going to sell next quarter? like they always track down on tesla.
Ugly and far too expensive
Guys, at least they are trying to go electric. Good effort, keep working!!
For $150,900, theft/ vandalism deterrent security cameras like Tesla Sentry Mode is included right? Or does Porsche rather have more money in their pocket instead of protecting the owners? $TSLA
150k? This is not competition. Nice car, I love Porsche, and hoped it was priced around the model s but I know a handful of people who drive cars worth 150k+. Tesla Roadster 2 priced around the same will do 0-60 1.9s and have spacex rocket thrusters. Try harder CNBC and Porsche.
Go for it suckers , buy this , it comes with a badge , from a reputable company....
Competition So sad how far behind Porsche is.
That’s not competition at that price point 🤷🏽♀️
MichellBasler I thought the price of the first car to be released as more like $185k - before options...
Not exactly competition but I see the appeal and it is a very well made EV from owner reviews. Way out of my price range but I might ride in one if invited 🤭
Absolutely beautiful
There is no competition for Tesla, unless we went back in time to 2011 before the 2012 Model S.
'Porsche debuts electric sports car!' - far more accurate than THAT headline. It's ICE competition, not Tesla competition. Come on, CNBC, YOU CAN HELP SHIFT THE NARRATIVE TO EV = GOOD, ICE = BAD. It would be EthicalJournalism to do so!!!! Be loyal to We The People! 🙏
while porsche remains a beautiful body style, a tesla seems like it could run circles around this thing
Oh yes every american can afford one of these.
Congrats to Porsche for making a luxury $150k EV. It has pretty much nothing to do with Tesla and especially not in competition
150,900 $ For real ? 'Tesla killer' haha
Hahahhahahaha competition!
Twice as expensive, way less efficient. I'll take two Tesla's please
It's hilarious.. 150$? Geez it's 2.5x higher than performance model 3.. Or with 35$ higher than performance model S. But to be honest only complain what I have is the price, car itself is dope, but he is not a competitor of model3 or model S, non of them.
tesla_truth I’m more shocked that CNBC didn’t use “Tesla Killer” in headline 😆
And it gets 280 miles of range versus a Tesla Model S's 370 miles. It's embarrassing how far ahead Tesla is.....
I'll have 2 Tesla's please. Thanks.
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