Security has been tightened for the September 11-22 event after an activist group last month smashed up 40 luxury vehicles and called for the show to be scrapped.
The VDA has invited activists to join public debates before and after the show, Mattes said, as activists unveiled a banner saying"cars have been overtaken" outside the press conference. "We are experiencing a transformation from the world's largest car showroom to the most relevant platform. A trend can be seen among all the major exhibitions: the relevant point is no longer the size of the area, but the extent of the media reach," Mattes said.
The number of exhibitors has shrunk to around 800 this year, from 994 in 2017. Fiat, Volvo, Mitsubishi, Nissan, Subaru, Chevrolet, Cadillac and Aston Martin will skip the show and only five exhibition halls will have new cars, instead of eight.
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