The episode aired in February 2018. Today, Kitu Life is valued at $50 million.was born just over three years ago, in Jordan DeCicco's college dorm room.
DeCicco was a basketball player looking for a more nutritious alternative to energy drinks. His older brothers, Jim and Jake, had also been college athletes and could feel his pain.: a bottled coffee drink made with Colombian coffee, lactose-free protein, and MCT oil from coconuts.In February 2018, the founders' appearance on"Shark Tank" aired on national TV.
The company brought in over $1 million in revenue in 2018. In November of that year, after closing their Series A round, they were valued at about $50 million. Kitu Life products — which include Super Coffee and Super Creamer — are sold in Wegmans, Whole Foods, and Fairway. On"Shark Tank" and in subsequent pitch meetings, the Kitu Life founders used a 23-slide pitch deck that covers their back story, what makes them special, and their financials.