Cadillac Celestiq gets its first TV commercial, 'A Bespoke Journey'

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Cadillac releases an ad for the $340,000 battery-electric Celestiq sedan. First deliveries are due this year, with no more than 150 to be built each year.

It's not the car we would have expected to see in a commercial, but Cadillac's put together a 90-second spot for the Celestiq, and it seems like it could be destined for broadcast. The automaker's first Celestiq promo, from a year ago, was a 90-second spot uploaded in 4K, focusing on the electric sedan's details, the Celestiq parked the entire time in a dramatically lit room.

�� During it all, we get to see new takes on the $340,000 sedan's features, such as the fingerprint sensor that opens the powered doors and how the four-quadrant electrochromic Smart Glass Roof works, the driver darkening only the portion above his head. We also get glimpses of the 55-inch full-width display, and the Flying Goddess encased in a crystal dial next to the volume control for the 38-speaker AKG audio system.

 

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