A major farm supply retailer said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign calling for the firm to revoke its “woke” policies.
The retail chain — which sells home improvement equipment, livestock, and agricultural supplies for farmers and pet owners — said it will stop sponsoring Pride festivals and cut ties to LGBTQ advocacy group Human Rights Campaign. He applauded Tractor Supply for ending its submission of data to the Human Rights Campaign, which Starbuck said “has nothing to do with human rights; it has everything to do with injecting wokeness and the LGBTQ agenda into corporate America.”
The company previously aimed to achieve net zero emissions in operations by 2040, increase people of color at the management level and increase business with diverse suppliers, according to earlier coverage by the Wall Street Journal.
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