Tracking the electric vehicle revolution, it’s sometimes hard to see the trees for the forest, and sometimes it’s hard to see the forest we’re headed into when we’re looking backward at the forest we traversed. Electric vehicle sales have grown enormously in the past decade, as many of us here predicted they would despite ridicule, laughter, misunderstanding, FUD, and underestimation from many conventional experts and armchair critics. However, growth doesn’t always accelerate.
Oh, well, it’s no secret — I put my answer to that in the title. I don’t have all the answers, but the the simple recipe noted in the title has been suggestion #1 in the EV world fordecades, and simple as it may be, it seems that finding ways to get more people to test out electric cars is probably the best way to get more people to buy electric cars. Let’s get to the recent story that stimulated this article.
The mom was all in. She was enthusiastic and thinking to get an EV all of a sudden. The light bulb had clicked on for another super mainstream consumer. What had happened? She has a Cadillac and she had taken it in for service for something recently. Given that it was going to take a while, they gave her a drive home. They drove her home in a Cadillac LYRIQ, and the rest is history.