From pants and electric nail clippers to penny sweets and mattress toppers, everything you never knew you wanted is available to you - and Jessica Barrett can't stop spending
Some of these are “sponsored content” devised by the brand itself, though many are organic marketing . These products are sold by third parties, rather than by TikTok itself , and in turn the seller earns an affiliate rate on all their sales. With the arrival of TikTok Shop, however, I felt like I’d really hit my stride on this app. If I had to sum up what sets it apart from normal online shopping, I’d say it feels like your own personal QVC. Like the TV shopping network, you are being enthusiastically sold items by people who show you exactly how a product works, but they’re not television presenters, they’re normal people in their own homes.
Other “home hack” items I’ve snapped up on TikTok Shop include: a set of bathroom cleaning brushes , a “magical dust-cleaning sponge” and a window-cleaning device . These are actually all items I needed, and that will last a long time, so I didn’t feel like it was conspicuous needless consumption.