historic atmospheric river storm inundates the Hollywood Hills area of Los Angeles, California, on February 6, 2024. by George Mason University’s Center for Climate Change Communication found that “62% of registered voters prefer to vote for a candidate for public office who supports action on global warming,” and that “39% of registered voters say a candidate's position on global warming will be ‘very important’ when they decide who they will vote for in the 2024 presidential election.
Since a lot more women say they care about climate change than hear about it in the media, there’s an opportunity to communicate more. “It's extreme weather damage to the climate, health issues that are more serious. So, the way this impacts everyday people's real lived experience,” she suggested. Interestingly, weather people have the most credibility with women voters, Lake noticed in their research, “They're very deferential to people who report on the weather, believe it or not, weather men and weather women have a huge impact, and they're perceived to be impartial.