MILAN — Ferrari's first electric car will cost at least 500,000 euros , a source familiar with the matter told Reuters, as the luxury automaker prepares to open a plant that will make the model — and could boost group production by up to a third.
The factory — or e-building — is a bold move for the company, which delivered fewer than 14,000 cars last year, as it will eventually allow production capacity to rise to around 20,000, the source said, speaking on condition of anonymity. "There is an increasing demand out there for Ferraris, and they have room to meet part of it without compromising exclusivity," said Fabio Caldato, a portfolio manager at AcomeA SGR, which holds Ferrari shares."That is not getting any shorter. Being in the waiting list is in itself a status symbol," Caldato said, noting an increase in potential wealthy customers in emerging markets, such as India and the Middle East.