Proton eMas and smart EVs to complement, not compete against each other, says Pro-Net

📆 6/20/2024 11:37 AM
📰 paultan

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With the launch of its new eMas electric vehicle brand, national automaker Proton now has two EV-related entities in its portfolio, the other being smart, which it is the official product distributor for in the …

While the first product under the eMas umbrella hasn’t appeared yet, only set to do so at the end of the year, we asked the company if the brand’s eventual market debut will see it competing directly against the other nameplate it represents.

The company said that it won’t be the case, because each will have its own unique identity, with a distinct segmentation between the two brands, not least in terms of pricing.

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Proton establishes subsidiary for its own new energy vehicles and smart – Proton New Energy TechnologyFrom L-R: Sua Chek Hoong, Zhang Qiang and Salawati Mohd Yusoff Proton has established a new company to handle sales and distributorship for smart vehicles and its own new energy vehicle (NEV) offerings in the …
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