SP Setia partnered with startups as it revamped its smart community app

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Setia Go included services from six startup partners Kiddocare & SOLS Energy Latest example of developers embracing corporate innovation through partnerships SP Setia Bhd revamped Setia Go, a smart community app aiming not only to enhance the existing homebuyer experience and property management, but also offer smart community services within its...

By Henry Chang Jie Shen June 14, 2024Latest example of developers embracing corporate innovation through partnerships

Choong Kai Wai, president and CEO of Setia said, “Setia Go illustrates our commitment and collaboration with the National Technology Innovation Sandbox and the Ministry of Science, Technology and Innovation , in our need to champion emerging technologies and services across our platform.” Setia introduced its first cohort of six startups from its StartupX collaboration - Kiddocare , SOLS Energy , Oyen Insurance , Handibee , BlueDuck , and GrabMaid .The launch also featured a second panel involving four founders sharing their experiences working in Setia's Smart Community development. The panelists were Mohamed Shakir, CEO and founder of Handibee, Earnest Wong, CEO and founder of BlueDuck, Chai W.D, co-founder of GrabMaid, and Stephen Lim, co-founder of HyperQB.

“We educate homeowners and developers along with how we can add value with developers and how we can bring quality technicians, as we ensure the house stays in good condition forever.” With AI on everyone’s mind, especially the impact it will have on their business, Chai said, “AI cannot replace humans completely; for example I don’t think that the AI/robot can 100% clean up the yellow stains in toilet bowls, so there’s still a need for someone to manage and conduct the house cleaning services.

From his own experience in working with corporates Joe shared that the corporate innovation ecosystem is almost like a lottery and waiting game. In terms of property development, Bikesh said there was a 2015 chart by management consultants McKinsey that listed the priorities of those who look at digital transformation. One of the entities at the very bottom were construction developers.

 

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